How to Create Platform-Specific Captions

Why Use Platform-Specific Captions?

Platform-specific captions let you:

• Tailor messaging to fit each platform's tone, audience, and formatting
• Adjust for character limits and tagging styles
• Make your content feel more native and organic across Facebook, LinkedIn, Instagram, and others
• Enable page tagging on Facebook and LinkedIn posts

How to Enable Platform-Specific Captions

1. Create or Edit a Content Item
   • Open the content modal from your Content Library.
2. Locate the Caption Textbox
   • At the bottom right corner of the caption area, find the toggle labeled "Platform specific captions."
3. Toggle It On
   • Once enabled, platform icons (e.g., Facebook, LinkedIn, Instagram) will appear above the caption box.
4. Write Unique Captions
   • Click each icon tab to input a custom caption for that platform.
5. Save Your Content
   • Your platform-specific captions will now be saved and posted accordingly when scheduled.

Pro Tip

Use platform-specific captions to tag pages correctly on Facebook and LinkedIn — something you can’t do from a single, generic caption.