Post Analytics are aggregate metrics on the posts that were posted during a selected time range. Note that the totals displayed here will not match similar metrics in Account Analytics because account-level metrics include stats collected on the social media properties themselves (e.g., page likes on Facebook).
Filtering
Filtering By Account
By default, aggregate post metrics are displayed for all your social accounts. However, you may select a specific social account's post metrics by selecting it via the account selector in the top left of the screen.
Filtering by Date Range
Use the date range filter to constrain the time span of posts posted during that period. As a convenience, you may select a predefined length of time using the Range field. This will set the From date to be that length of time prior to the Until date.
Actions
You may create a report or share the URL to the current view using the action buttons to the right of the date filter fields.
Post Performance
Post performance includes the daily engagement and impression totals for the filtered posts.
Total Posts
The Total Posts metric shows how many posts were posted based on the selected filters.
Total Impressions
The Total Impressions metric shows the aggregate impressions for the entire selected date period.
Engagement
Engagement refers to actions taken by users on the posts posted during the selected time period.
Total Likes
The number of times a user has clicked the "Like" button on posts posted in the filtered accounts / time range.
Total Comments
The number of times a user has commented on posts posted in the filtered accounts / time range.
Total Shares
The number of times a user has shared posts posted in the filtered accounts / time range.
Total Clicks
The number of times a user has clicked the CTA on posts posted in the filtered accounts / time range.
Top Posts
Top Posts are the posts posted within the selected time period that have the most engagement based on a weight formula. They are useful to gauge what kind of Content was most successful with users.
Top posts are calculated according to the following weightings:
- Likes are weighted at 1
- Comments are weighted at 3
- Shares are weighted at 4
- Clicks are weighted at 1
You can also find the post's engagement metrics at the bottom of each top post:
- Thumbs up are likes
- Chat bubble is comments
- Arrows are shares
- Mouse icon is clicks
- People icon is impressions