Want to understand exactly where your traffic is coming from? With UTM tracking, you can easily measure the performance of links shared across your social media channels—all from within your Cloud Campaign workspace.
This data feeds directly into Google Analytics, helping you assess which platforms and posts drive the most engagement and conversions.
What Is UTM Tracking?
UTM parameters are tags added to the end of a URL that help track where your website traffic is coming from. When enabled, Cloud Campaign will automatically append UTM codes to the links you share, so you don’t have to do it manually.
How to Enable UTM/Conversion Tracking
Step 1: Go to Brand Settings
Navigate to the Brand Settings for the workspace you'd like to track.
Step 2: Open the Conversion Tracking Tab
In the left-hand menu, click on "Conversion Tracking."
Step 3: Configure UTM Fields
Adjust the available fields to match the type of data you want to track, such as:
These fields help differentiate between clicks from different platforms and campaigns.
How It Works
Simply post your links as usual through Cloud Campaign.
UTM parameters will be automatically added to each link.
Visit your Google Analytics account to view traffic attribution from each social platform.
No need for manual tagging—Cloud Campaign handles it for you behind the scenes.
Track Results in Google Analytics
To view your UTM data:
Log into your Google Analytics account.
Navigate to Acquisition > Campaigns > All Campaigns.
Filter by source, medium, or campaign to analyze performance.